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Tag Archive | "advertising"

How Instagram and Facebook Make Money — Focused Ads for Advertisers

Everyday more than 2 billion people use Facebook, Instagram, WhatsApp or Messenger — that’s more than a quarter of the world’s population. Facebook is still growing, even though a number of privacy scandals and public backlash have angered people. Since Facebook, Instagram and WhatsApp apps are free to use, Facebook sells advertising for earnings. According […]

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Pivotal Research Group: Facebook Claims To Reach More People Than Actually Live In The US For Some Age Groups

Pivotal Research reaffirms its sell rating for Facebook shares, predicting its profitability will decline as it transitions to more video content advertising. A Pivotal Research Group analyst said in a not that Facebook’s Ad Manager claimes to reach more 18- to 24-year olds that actually exist in the United States, according to census data. Facebook […]

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Facebook Apologizes After Reporting Wrong Viewership Numbers; Overstated Average Time Spent Viewing Videos by 60-80%

Facebook miscalculated the average time viewers spent watching videos on its site, drawing fire from big ad buyers and marketers. WSJ’s Sarah Rabil joins Lunch Break with Tanya Rivero and explains how the miscalculation happened and the financial impact on both Facebook and its advertisers. Advertisers choose whether to put their ads on Facebook, YouTube, […]

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