Pivotal Research Group: Facebook Claims To Reach More People Than Actually Live In The US For Some Age Groups

Pivotal Research reaffirms its sell rating for Facebook shares, predicting its profitability will decline as it transitions to more video content advertising.

A Pivotal Research Group analyst said in a not that Facebook’s Ad Manager claimes to reach more 18- to 24-year olds that actually exist in the United States, according to census data.

Facebook replied by saying the reach estimates are designed to show how many people in a given are eligible to see an ad, “not to match population or census estimates.”

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Pivotal Research Group LLC, is an equity research firm that provides research on media, communications, advertising, Internet, food, beverage, nutrition, supermarkets, drug stores and food distribution sectors. Pivotal Research Group LLC provides Wall Street research and meetings and identifies industry trends and events. Research focuses on programmatic advertising, mobile advertising, and ad-tech.