We examine the difference between SEO and PPC, the two most popular digital marketing strategies companies use to boost sales and secure more customers.
Promoting your business online necessitates an effective digital marketing strategy. Two of the more popular ones are SEO and PPC. Often, businesses struggle to distinguish between them, so we’re going to thoroughly explain the difference between SEO and PPC below.
What is PPC?
In a nutshell, pay-per-click (PPC) advertising is paid promotion. According to Logical Position, PPC provides relevant ads to potential customers that may have already expressed interest in specific companies. These ads appear at the top of the search engine’s results pages.
When a company chooses a PPC strategy, it does not pay for ad views—it simply pays for clicks. The price you pay depends on your company’s goals. In other words, if you want your business to appear on the first page, you will need to pay a higher cost per click.
A huge perk of PPC is fast results. You’ll be able to drive ample, immediate traffic to your site through these targeted ads, and you can easily measure results through Google Analytics. If you own a newer business, PPC can be especially beneficial to you, as you may not have the resources to start and maintain an SEO campaign.
What is SEO?
Proper search engine optimization (SEO) ensures your company appears high in the list of a search engine’s results. This way, users will have no problem finding your website and completing a transaction with your business. Organic traffic is free, so unlike PPC, you won’t have to pay search engines to “bump up” your site.
Numerous factors determine where your website appears in the search engine results pages (SERP). When you decide to incorporate SEO into your marketing strategy, you’re essentially creating useful content for your users while following search engines’ standards. The better you optimize your site for search engines, the better your rankings will be. Although SEO is a long-term strategy, it yields long-lasting results. If you have the time and patience, SEO is a great choice for any business.
How Are SEO and PPC Similar?
While they have their differences, these two digital marketing services share a similarity—they’re each a part of search engine marketing (SEM), which is a crucial component of your marketing mix. Ultimately, the digital marketing technique you select is contingent on what your business hopes to achieve. Whether your company uses one strategy or both is completely up to you.
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