Benefits of Digital Menus for the Restaurant Industry

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Electronic digital signs at a restaurant buffet (Jason Dexter/pixabay)
Electronic digital signs at a restaurant buffet (Jason Dexter/pixabay).

Digital menus are a great asset for the entire restaurant industry. Here are some benefits of adding digital menus to your restaurant.

The restaurant industry is always changing due to new technologies. One such piece of technology is the digital menu. While digital menu boards are becoming increasingly common, some restaurants are offering digital menus for their sit-down guests as well. Keep reading to learn about the benefits of digital menus for the restaurant industry and how they can help your business.




Improved Sales

Having digital menus in your restaurant can improve your sales. Electronic menus make it easier to promote certain items, test specials, and share limited-time offers. Instead of slipping a list of specials into each menu and requesting your servers talk about them, the menu can do the hard work and ensure that nothing gets lost or forgotten.

Easy Customization

When you have several menus for different parts of the day you risk customers demanding dishes from time-sensitive parts of the menu. With a digital menu. You can customize your digital menus to start and stop at certain times, allowing guests to focus on what is available at that particular time. This will help your servers have an easier time communicating with guests, which will boost revenue.




Environmentally Friendly

Using a digital menu can help your restaurant become more environmentally friendly and cost effective. When a change happens, you don’t have to reprint and ship every menu in your restaurant. Rather, you just have to press a few buttons and edit your items. It is also easier to create new presentations and graphic, which enhances creativity and new concepts. Having a wine menu on an iPad or another tablet device, for instance, can be particularly beneficial when you change your offerings seasonally.

Health/Safety

Since almost everyone has a smartphone, you can also consider developing an online menu that is designed to enhance the experience while diners are seated or waiting at the restaurant. This would be an enhanced menu compared to an online menu that is used for carryout or delivery menus. The menu is accessed on diner’s very own phones, which promotes health concerns about handling menus that other people have just handled — digital or traditional. If the restaurant is a themed restaurant, the menu could also access a tour of the restaurant’s ambience and history, or go in-depth on cooking, ingredients, nutritional information, and brand information.

Digital menus could also be coordinated with digital signs and seat positions at tables — especially using QR Codes.

Improving sales, allowing for easy customization, and being environmentally friendly are three benefits of digital menus for the restaurant industry. While these aren’t the only benefits of digital menus, they’re some of the biggest to consider when deciding whether to offer digital menus in your business or not.

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