Six Industries That Benefit the Most from Social Media Utilization: Entertainment, Real Estate, Restaurants, Retail, Health & Fitness, Technology

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Social media often gets a bad reputation for how it portrays reality. Discover some of the industries that benefit the most from social media.

The pervasive features of social media (The Big Three: Facebook, Instagram and Twitter) often get a bad reputation for several reasons, but when properly implemented, social media has proven to be a great tool for many industries. Discover some of the industries that benefit the most from social media.


Social media has changed how entertainment is marketed to the masses. Promotion for movies, TV shows, music, and sporting events has one of the largest presences on social media platforms. Entertainment posts typically feature videos or images for upcoming events, which helps generate interest.

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Real Estate

Real estate is another industry that benefits the most from social media. The real estate industry has changed in a big way ever since social media became a major part of our lives. Realtors often use social media to promote new sales and to interact with customers and potential clients. In fact, many real estate professionals have become influencers on Instagram as well as on other popular platforms, which allows them to make connections and drum up more business.


Restaurants have also benefited greatly from social media. Through technology, restaurants can now keep customers up to date with deals, special events, new openings, restaurant hours, unique dishes, and more. Social media has managed to keep customers interested in what their favorite restaurants have to offer.


Massive retail stores such as Amazon, Walmart, and Target have all made a big impact on social media in recent years. Social media is an excellent tool for retail stores because it allows them to easily advertise new products and big sales to their customers.

Health and Fitness

People have begun to focus on health and wellness in recent years, and a lot of that has to do with social media. Anyone can post pictures of their progress, share advice, and show off new workouts. Social media also brings awareness to new fitness discoveries and healthy eating with recipes in the form of how-to videos. Social media has had a big hand in promoting a healthy lifestyle to many people.


Major companies such as Apple and Google use social media to showcase their brand-new products in many ways. Posts that promote new products from major tech companies tend to generate a lot of buzz for launches. Tech companies can also sell directly to their main consumer bases on these social media platforms.



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