Is your restaurant in a financial rut? Implement these new technologies to boost your business’s sales, customer satisfaction, and brand awareness.
Today’s business world is expanding greatly. This is especially true for the restaurant industry. Changes occur in everything from employee schedules to order processing to in-house entertainment. There is some must-have technology in restaurants to increase revenue that every owner or manager should know about.
In today’s digital market, there’s no need for a paper-based scheduling system. Clocking in and out is now done through computerized systems. Managers can also schedule shifts or assign tasks using this, too. Traditionally, paper-based systems lead to human-error. Schedules can get misread, confused, or misinformed, which leads to workplace errors. In effect, these errors lead to lost time and money.
POS (point-of-sale) systems are the modern equivalent to cash registers. Today, many people and companies are switching over to paperless and plastic-free payment options. In fact, these digital payment options have an easy usability where transactions are done through smartphones. A modern POS system processes these transactions that older systems can’t. Additionally, these newer systems can improve staff productivity and increase revenue with faster order processing. Waiters can even use smart devices to take orders that will get sent directly to the kitchen. All managers should implement a mobile tablet into their POS system for convenience and easy access.
Agilysys expects the future will bring more real-world suggestive selling through the use of AI technologies (e.g., chatbots) that make recommendations or accommodate known customer preferences, such as vegetarian and other specialized menu items. The future of mobile, digital ordering will become more straightforward than just glancing through a website menu as we will also see more social integrations and increased engagement as a result.
You should incorporate an online ordering option on your website, especially if your restaurant offers fast-casual or takeout options. With people hard at work today, there is not as much time to eat out. People enjoy the convenience and quick access of ordering takeout. More so, they like the comfort of ordering from home. With an online ordering service, you can take more accurate orders and customer data. Know who the loyal customers are, what they order, and watch your revenue increases tremendously.
Tabletop tablets have numerous uses, including entertainment, placing orders, and paying. All of these are great marketing strategies for restaurants to maximize their revenue. Offering pay-to-play games means customers will spend money while waiting for their food. Depending on the handheld device, some tablets come preloaded with games and trivia for guests. Utilize this further with weekly trivia or game nights where customers eat, drink, and play either for fun or competition. Furthermore, guests can reorder appetizers, drinks, or other food items if waiters are busy. When customers are done, they don’t have to wait for wait staff to bring the check. Instead, they can pay via tablet.
Email and Social Media Campaigns
Restaurants should also initiate an email and social media campaign to attract new customers. Email and social media offer more of an intimate marketing strategy than traditional advertisements. Restaurants can use these techniques to provide a loyalty program, too. These are also free strategies, so restaurants will see business growth without spending anything.
— Agilysys Inc. (@agilysys) December 30, 2019
— Vida Taco Bar (@VidaTacoBar) December 30, 2019
^^ MOBILE? USE VOICE MIC ^^
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