If you’re looking to improve your business’ social media presence it’s time to try some different SEO approaches. Social Media and SEO make a great team!
Social Media and SEO | SEO Approaches to Use in Social Media Marketing
If you’re looking to boost engagement and gain a following for your business, Search Engine Optimization (SEO) is what you need. SEO is basically the practice of increasing the traffic to your website (or social media profile) through organic search results (differing from Pay Per Click rankings). Social media and SEO are a brilliant pair — utilizing both will lead to a thriving business.
You can easily transfer the different SEO techniques that you use on your website to various social media campaigns. The content itself and the application of techniques may be a tad different, but in the end, you’ll improve your business’ ranking within social media search engines.
4 SEO Approaches To Use in Your Social Media Marketing
1. Don’t Forget the Importance of Images
Photos are one of your strongest SEO techniques. Social media posts without images are going to be way less successful than those with photos. Images catch people’s attention—imagine seeing a post with just a boring wall of text—people are more than likely click away from that. Images are important to the success of your post. You just need to make sure that the image is relevant to the content. You also have to be careful with bounce rates, which is when people click to your site and automatically click away. Everything needs to be relevant, insightful, and creative.
2. Post Creative and Inspiring Content
Each post you put up should be creative—no matter what your business does, there are creative ways to go about getting information out there. Educational content tends to receive a high level of engagement if well done. Funny posts (again, if well done) also get views and traffic. The more you think outside-of-the-box, the higher your chances are of coming up with creative and inspiring content. Your business’ personality should come through consistently on each post—the more fun you have with it, the more fun consumers will have with you and your business, ultimately increasing and improving brand reputation.
3. Use Social Media Keywords
No matter which platform you’re operating within, it’s important that you’re using keywords. These keywords should be relevant to your business; use keyword ranking tools to ensure that you’re using words and phrases that you would like to rank for. Just like Google and Bing, there are social media search engines that promote posts based on how quickly they become popular. Adding keywords to your blog’s page, your Instagram bio, in product descriptions, tweets, and articles may attract more attention to your business.
4. Stay Up-to-Date on SEO News
Google claims that social signals don’t directly help you and your business rank better; however, this is different than what had been said a few years ago. This is the type of information you’ll want to stay up-to-date with. Social media still has a positive effect on a page’s ranking because as you post creative content, and as you gain more online followers who share your posts, your brand reputation grows. Over time, you’ll find out that some things work better than others, and you can then transfer those discoveries to the different areas within your business.
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