Tim Cook: “Taking Apple iPhone X to the Next Level” with 6.5″ Display, Dual Sim, Adjustable Depth of Field Photography


Apple’s Tim Cook opened the show by announcing that Apple is about to sell its 2 billionth iOS device. During the Apple iPhone presentation of the September 12, 2018 Apple Event, Apple iPhone Xs was introduced first, followed by the Apple iPhone Xs MAX. A third iPhone was also announced Apple iPhone XR.

Apple iPhone XS starts at $999
(64GB 256GB 512GB)

Apple iPhone XS Max starts $1099
(64GB 256GB 512GB)

Apple iPhone XR starts at $749
(64GB 256GB 512GB)

The XS iPhones will be delivered in three finishes: Gold, Silver and Space Gray

The XS display …
5.8 Super Retina
458 ppi
1 million to 1 contrast
Dolby Vision and HDR10

60 percent greater dynamic range of colors than iPhone X display.

Both XS iPhones …
120Hz touch-sensing
3D Touch
Tap to wake
True Tone display
iOS systemwide color management
Best color accuracy
Wide color support

The Apple iPhone 10xs Max display …
6.5 Super Retina
2688 x 1242
458 ppi
1 million to 1 contrast
Dolby Vision and HDR10

Both XS and XS MAX use A12 bionic, which is the industry’s first 7 nanometer chip with 6.9 billion transistors.

4-Core GPU
Apple designed
Up to 50% faster
Tessellation and multilayer rendering
Lossless memory compression

an arrangement of shapes closely fitted together, especially of polygons in a repeated pattern without gaps or overlapping.

6-Core CPU
fusion architecture
2 performance cores up to 15P faster
40% lower power
4 efficiency cores up to 50% lower power

8-core design
Dedicated machine learning
Multiprecision support
Smart compute system

Apple has developed an A12 neural engine that can process 5 trillion operations per second. The previous A11 neural engine processed up to 600 billion operations per second

Both XS phones …
Image signal processor
Depth engine
HEVC encoder

Core ML will allow processing speeds up to 9 times faster with 1/10th the energy.

App Demos
Apple provided demonstrations of new processing capabilities in apps and games, but one of the most interesting apps seen in awhile was the Homecourt app that utilizes Core ML and analyzes basketball shots and performance. The app collects statistics including joint angles, shot release time, release height, and release angle. The app scientifically analyzes video of basketball shots by recognizing the basketball court, the hoops, the basketball, and the shooter’s body segments, joints and angular velocity. The developers of Home Court app, Nex Team, call the app an example of shot science.

The aesthetic quality of the blur produced in the out-of-focus parts of an image produced by a lens — defined as “the way the lens renders out-of-focus points of light”

In photography, the iPhone camera is able to perform 2 billion process, and perhaps the biggest breakthrough is the ability to adjust the depth of field after the image is captured. This is a new field known as computational photography. A new edit slider adjusts the depth of field by simulating different aperture settings — after the image is captured.

The iPhone camera is now capable of adjusting exposure in photography and video so that the camera can be aimed at the sun without washing out contrast details.

The XS has a camera system that includes a 12mp wide cam and a 12mp tele camera. There are new sensors in the wide cam, with f/1.8 new true tone flash. The Tele lens is f/2.4

Battery Life
Apple claims the battery life of the iPhone Xs operates 30 minutes more than the iPhone X, and the iPhone Xs Max operates 90 minutes more than iPhone X.

DSDS — Operate 2 Phone Lines on one iPhone
The phone will have dual sim capability. With dual sim capability, a user can keep two phone numbers, use one or two cellular plans, and travel with a local plan.

The new feature is known as DSDS or Dual Sim Dual Standby.

One more iPhone
The Apple iPhone XR is made with aluminum finishes that include white, black, blue, coral, yellow and other colors. It uses an edge to edge LCD display that Apple calls a Liquid Retina display.

The display is a 6.1 Liquid Retina display.

The phone has all Apple iPhone X features on an LCD display.

The camera is a 12 MP wide-angle camera

Apple claims the iPhone XR has a battery life 90 minutes longer than Apple iPhone 8.

Apple iPhone XR specs …

A12 Bionic
Next-generation Neural Engine
Better battery life

12MP camera with OIS
All-new sendor
Smar HDR
Portrait mode with Depth Control
Advanced bokeh
Extended dynamic range in video

6.1″ Liquid Retina
Most advanced LCD display.

XS and XS Max
Preorders start on Friday September 14, 2018; ships September 21st.

iPhone XR
Preorders start on Friday October 19, 2018; available on Friday October 26, 2018



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