ad hominem

Used by Jack Kemp when Sean Hannity continued to pursue character judgment of Barack Obama while speculating on the presidential candidate’s awareness of Reverend Jeremiah Wright’s political views.

Kemp said he didn’t want to argue ad hominem all night during Hannity & Colmes.

ad hominem |ˈad ˈhämənəm|
adverb & adjective
1 (of an argument or reaction) arising from or appealing to the emotions and not reason or logic.
• attacking an opponent’s motives or character rather than the policy or position they maintain : vicious ad hominem attacks.
2 relating to or associated with a particular person : [as adv. ] the office was created ad hominem for Fenton. | [as adj. ] an ad hominem response.