In summary, ad visuals displayed on The Cardinal — must be family-friendly and link to family-friendly websites and/or family-friendly web pages …

No ads related to violence; no ads related to violent content.

No sales of weapons or ammunition (e.g., firearms, firearm components, fighting knives, stun guns).

No nudity, no adult material, no pornography, no mature content.

No ads with profanity and no ads that link to content with excessive profanity.

No ads involving personal attacks (political talking points are permitted); no hate speech.

No ads to direct tobacco, illegal drug or alcohol promotion (no sales of beer or hard alcohol).

No ads regarding sales of prescription drugs (Yes, physician offices, hospital, other medical offices can advertise).

No ads related to distribution of coursework or student essays.

No ads related to illegal distribution of copyrighted material (including, but not limited to music, movies and other artwork).

No ads to content regarding programs which compensate users for clicking ads or offers, performing searches, surfing websites or reading emails.

No ads to content that promotes, sells, or advertises products obtained from endangered or threatened species.

No ads to any content that is illegal, promotes illegal activity or infringes on the legal rights of others.

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