Thousands of fresh grocery items, including produce, meat, seafood, dairy, baked goods, and frozen foods are now available alongside millions of everyday Amazon.com products – all with deliverable availability within hours, according to an announcement from Amazon, Wednesday, August 13, 2025.
Prime member customers in more than 1,000 cities and towns now have access to fresh groceries with free Same-Day Delivery on orders over $25. Amazon plans to reach over 2,300 cities and towns by the end of 2025.
Expanded service complements existing grocery offerings already available through Whole Foods Market and Amazon Fresh online and in stores.
Amazon.com, Inc. (NASDAQ:AMZN) on Wednesday, August 14, 2025 announced that customers in more than 1,000 cities and towns can now order fresh groceries with their Same-Day Delivery orders, with plans to expand to over 2,300 across the U.S. by the end of the year 2025. The shopping enhancement marks one of the most significant grocery expansions for Amazon as the company introduces thousands of perishable food items into its existing logistics network that is already optimized for speed and efficiency. Customers will have the option to order produce, dairy, meat, seafood, baked goods, and frozen foods, alongside the millions of items such as everyday household essentials, electronics, fashion, home and garden, and more already available for Same-Day Delivery on Amazon.com.
Customers are looking to make their budgets stretch further, and that’s why Amazon is focused on offering a wide selection of national and local brands, including organic and natural options, at an incredible value through this new offering. For Prime members, Same-Day Delivery is now free for orders over $25 in most cities. If an order doesn’t meet the minimum, members can still choose Same-Day Delivery for a $2.99 fee. For customers without a Prime membership, the service is available with a $12.99 fee, regardless of order size.
“We’re continuously innovating to make grocery shopping simpler, faster, and more affordable for our customers, especially Prime members. By introducing fresh groceries into our Same-Day Delivery service, we’re creating a quick and easy experience for customers. They can order milk alongside electronics; oranges, apples, and potatoes with a mystery novel; and frozen pizza at the same time as tools for their next home improvement project—and check out with one cart and have everything delivered to their doorstep within hours.”
— Doug Herrington, CEO of Worldwide Amazon Stores
Strawberries Beating Apple AirPods in Top 5 Sellers List
When Amazon began to add perishable groceries like bananas, milk, eggs, bread, and ice cream to its Same-Day Delivery service in regions like Phoenix, AZ, Orlando, FL, and Kansas City, MO, customers embraced the convenience, according to Amazon. Many of the shoppers were first-time Amazon grocery customers who now return to shop twice as often with Same-Day Delivery service compared to those who didn’t purchase fresh food. What’s more, early adoption in these regions showed the popularity of groceries among Prime members, with strawberries now consistently knocking AirPods out of the top 5 best sellers of all products sold, while bananas, Honeycrisp apples, limes, and avocados round out the top 10 most popular perishable grocery items in Same-Day Delivery carts. Now customers in cities like Raleigh, NC, Milwaukee, WI, Tampa, FL, Columbus, OH, and many more can discover this new convenience too.
“After trying this service for occasional items, customers have discovered how much we’ve simplified online grocery shopping. For example, of course you can order cookware for Same-Day Delivery, but now you can add everything you need alongside it for grandma’s chicken soup recipe – all the fresh veggies, broth, noodles, herbs, chicken, and even bowls to serve it in. Just add what you need in one order, and we handle the rest. Customers are enjoying online grocery delivery so much we’re seeing them turn to Amazon Fresh and Whole Foods Market for even more of their grocery needs.”
— Doug Herrington, CEO of Worldwide Amazon Stores
Amazon announced the company works hard to ensure customers can feel confident in the fresh food they’re purchasing online. Its specialized temperature-controlled fulfillment network ensures customers receive fresh, high-quality perishable grocery items, with every item undergoing a six-point quality check upon arrival and before leaving for delivery. Temperature-sensitive products are delivered in insulated bags that are recyclable in most curbside recycling programs, the same used for Amazon Fresh and Whole Foods Market deliveries, to ensure items remain at appropriate temperatures.
Amazon says the company has spent over 25 years setting the standard for selection, speed, and value across millions of products—and it’s bringing that same commitment to groceries. Already a go-to destination for grocery shopping for over 150 million Americans, Amazon generated over $100 billion in gross sales of groceries and household essentials in 2024, not including sales from Whole Foods Market and Amazon Fresh.
The service complements Amazon’s existing grocery delivery offerings, including Amazon Fresh, Whole Foods Market, and a variety of local grocery and specialty retailers, giving customers multiple ways to shop for groceries based on their specific needs – from full grocery hauls to same-day convenience shopping that combines perishable food with everyday household essentials. Amazon will continue expanding this capability to additional cities and towns through 2026. Same-Day Delivery, now with fresh groceries, is just one benefit of Prime membership. Prime is savings, convenience, and entertainment—all in one membership.
For more information about Prime, including discounted memberships, visit aboutamazon.com/prime.
Grocery and financial analysts pondered increased grocery market share for Amazon and a pressure to decrease delivery fees in the grocery market.
Amazon (AMZN) stock was up Wednesday and Thursday after Amazon’s news Wednesday, August 13, 2025, and is up (+3.44%) for the 5-day interval at 11:05 a.m. CDT Thursday.
Albertsons Companies Inc. (ACI), owners of Jewel-Osco, dropped after Amazon’s news Wednesday, August 13, 2025, and is down (-3.88%) for the 5-day interval at 11:05 a.m. CDT Thursday.
The Kroger Co. (KR), owner of Mariano’s, dropped after Amazon’s news Wednesday, August 13, 2025, and is down (-5.55%) for the 5-day interval at 11:05 a.m. CDT Thursday.
Costco (COST) dropped after Amazon’s news Wednesday, August 13, 2025, but rebounded and is up (+0.81%) for the 5-day interval at 11:05 a.m. CDT Thursday.
Walmart (WMT) dropped after Amazon’s news Wednesday, August 13, 2025, and is down (-2.08%) for the 5-day interval at 11:05 a.m. CDT Thursday.
BJ’s Wholesale Club Holdings, Inc. (BJ), a competitor of Costco and Sam’s Club (owned by Walmart) in the eastern United States, dropped after Amazon’s news Wednesday, August 13, 2025, and is down (-4.88%) for the 5-day interval at 11:05 a.m. CDT Thursday.
DoorDash, Inc. (DASH) dropped after Amazon’s news Wednesday, August 13, 2025, and is down (-7.45%) for the 5-day interval at 11:05 a.m. CDT Thursday.
Maplebear, Inc. (CART), doing business as Instacart, dropped after Amazon’s news Wednesday, August 13, 2025, and is down (-12.41%) for the 5-day interval at 11:05 a.m. CDT Thursday.
Uber Technologies, Inc. (UBER), involved in the market sector with UBER EATS, dropped after Amazon’s news Wednesday, August 13, 2025, and is down (-1.15%) for the 5-day interval at 11:05 a.m. CDT Thursday.
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