Netflix raised subscription prices for its standard and premium plans in the United States Thursday, October 29, 2020. The HD standard plan increased $1, and is now $13.99 from $12.99. The premium plan increased to $17.99 from $15.99.
The basic subscription, which streams at DVD-quality at 480p and limits simultaneous streams to just a single device, is holding at $8.99 a month.
Prices in Canada increased earlier in October 2020.
Netflix has new competition, including HBO Max, NBCUniversal’s Peacock (which has been advertised intensely on websites the past couple of months), and Disney Plus. Netflix still has a stronger catalogue, with 71 movies coming to Netflix in November 2020. The price increases at Netflix are based on having already given customers a larger catalogue, and looking forward to continuing to offer a larger catalogue.
The last increases in subscription fees were in January 2019, when the Basic Plan increased from $7.99 to $8.99. The HD Standard Plan increased from $11.99 to $12.99; and the 4K Premium Plan increased from 13.99 to $15.99.
On Thursday afternoon, October 29, 2020 Netflix shares increased 4.8% to $509.53.
On Thursday, a Netflix spokesperson said the company was raising prices “so that we can continue to offer more variety of TV shows and films – in addition to our great fall line up.”
The October 2020 price increase takes effect immediately for new customers, and current subscribers are a 30 day advanced notice before their price increase.
Netflix is raising the costs of its subscription plans, a show of confidence that sent its shares hire https://t.co/AFFzXWkMWL
— Bloomberg (@business) October 29, 2020
Shares of Netflix ($NFLX) leap 5% as the company announces it is raising the prices of its standard and premium plans. https://t.co/EKRf288ABh
— CNBC (@CNBC) October 29, 2020
Netflix has raised the price of a monthly subscription https://t.co/jzJfPpAafX pic.twitter.com/2T8VG9Jbgs
— Forbes (@Forbes) October 29, 2020
^^ MOBILE? USE VOICE MIC ^^
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