7 Tips on How to Market Your Business on Instagram

There are few marketing tools as incredible as Instagram, and there are few social media platforms as successful as Instagram. Take advantage of this visual medium with these tips on how to market your business on Instagram.

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Instagram’s visual medium and easy sharing abilities make it the go-to app for users looking to unwind. If you’re a business owner, take advantage of this technological platform—here’s how to market your business on Instagram like a pro.

1. Create a business account

Even if you have your own personal profile, you’ll want to create a business-specific account. There are certain differences between a personal and business account, many of which will help your business grow. A business account provides analytics, so you can track your growth, as well as the ability to run ads.

2. Know your audience

Before your curate your online persona, you’ve got to know who you’re trying to reach. Pinpoint your specific audience. What interests them? What are their demographics? It will look different across each industry, so conduct some personal research before you craft your profile.

3. Share quality, relevant content

If you constantly post images that are low-quality and unrelated to your business, it will be very difficult to grow your audience. Post images that are directly correlated to your business, and you’re sure to see some interaction from consumers. For example, if you’re marketing a cupcake shop, share fun, bright pictures of the cupcakes to drum up interest and remind followers of what you sell.

4. Engage with your followers

Social media is social for a reason—people want to connect. If consumers are commenting and engaging with your posts, respond to them. That way, your followers will feel seen and heard, and they’ll have a more positive opinion regarding your business.

5. Offer promotions and giveaways

Drum up interest in your brand with a promotion or giveaway. When people are following your business’s profile, they’re often hoping for an inside look into what you do. Do them one better with a giveaway or a promotion that you only share with on Instagram.

6. Utilize hashtags

When it comes to how you should market your business on Instagram, clever hashtag use is a must. Using popular hashtags is a great way to attract new followers, especially if the content you’re posting is engaging. Another trick is to create your own unique hashtag. That way, if people share their own posts about your products or services, they can link it directly back to you.

7. Research prime posting times

Sometimes, a post will explode with likes immediately, and other times, it seems that no one even saw it. This is no coincidence—there are prime posting times, which businesses should keep in mind. It will vary from industry to industry, but generally, it’s best to post between 9 AM and 6 PM from Tuesday to Friday.

When it comes to marketing your business on Instagram, it’s all about perseverance. Continue honing your brand, trying out new strategies, and engaging with your audience, and you’re sure to see some impressive growth.

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