Iqos; The Reason Why Cigarette Company Philip Morris Int’l Is Telling Consumers to ‘Unsmoke’

Philip Morris CEO André Calantzopoulos joins CNBC’s “Squawk on the Street” team in an exclusive interview to discuss why the company is telling consumers to “unsmoke” ahead of a new product launch.

This product is not approved by the FDA, which has already called teen vaping a health emergency. In addition, the health risks of e-cigarettes are uncertain, the long-term health effects of e-cigarettes are not known.

Tages-Anzeiger — the Swiss German-language national daily newspaper published in Zurich, Switzerland — reported Sunday, April 7, 2019 that Blue Cross Bern-Solothurn-Freiburg tested Iqos filters and discovered dangerous toxins known as isocyanates were released when the filters were heated to 100°C (212°F). The study did not confirm whether isocyanates are inhales during use of IQOS cigarettes. Researchers noted that during the study, the filters were heated much less than they are heated in actual use (350°C)

According to Philip Morris International, IQOS is a tobacco heating system available in two versions. The first has three main components – a heated tobacco unit (called HEETS or HeatSticks), an IQOS holder, and a charger. The second is an integrated product that combines the holder and charger and allows multiple uses without recharging the battery.

Philip Morris International says that both work in the same way: a consumer inserts the heated tobacco unit into the IQOS holder, which contains an electronically controlled heater.

The consumer pushes a button to turn on the heater, and then draws on the heated tobacco unit to enjoy the real taste of heated tobacco. Once the heated tobacco unit is finished, the consumer removes it from the holder, and then it can be disposed of safely in a waste bin. After each experience, the consumer recharges the holder by inserting it into the charger.

IQOS heats the tobacco just enough to release a flavorful nicotine-containing tobacco vapor but without burning the tobacco.

Here’s the key point, according to Philip Morris International: the tobacco in a cigarette burns at temperatures in excess of 600°C, generating smoke that contains high levels of harmful chemicals. But IQOS heats tobacco to much lower temperatures, up to 350°C, without combustion, fire, ash, or smoke. The lower temperature heating releases the true taste of heated tobacco. Because the tobacco is heated and not burned, the levels of harmful chemicals are significantly reduced compared to cigarette smoke.

What is there? A nicotine-containing vapor – not smoke – that makes IQOS a smoke-free product that is appealing to smokers, according to Philip Morris International.

Philip Morris International has not yet responded to the discovery by Blue Cross Bern-Solothurn-Freiburg. The worldwide operation center of Philip Morris International is located in Lausanne, Switzerland.

See also …
Tages Anzeiger | Poison in filters of e-cigarettes by Philip Morris (Payment Required)

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