Amazon and Whole Foods Dropping Prices and Expanding Prime Member Deals

Whole Foods Produce
Whole Foods Produce.

Whole Foods announced Monday it will lower prices on hundreds of items starting Wednesday, April 3, 2019. Whole Foods announced customers will save an average of 20 percent on the new reduced price items with an emphasis of discounts on high quality, peak-of-season produce, such as greens, tomatoes, tropical fruits, and more. Examples of these new lower prices include, large yellow mangoes ($1/ea.), mixed-medley cherry tomatoes ($3.49/12oz), and organic bunched rainbow chard ($1.99/ea.). Prices will be reduced by an average of 20 percent on select items throughout the store.

After merging with Amazon in August 2017, Whole Foods has already taken a number of steps to streamline the grocery business and reduce prices. Logistic efforts include to centralizing merchandising, rather than allowing brands to outsource the task to third-party services. Last year, Whole Foods rolled out an additional 10 percent off of already discounted products for Amazon Prime members.

“Whole Foods Market continues to maintain the high quality standards that we’ve championed for nearly 40 years and, with Amazon, we will lower more prices in the future, building on the positive momentum from previous price investments,” said CEO and co-founder John Mackey.

Whole Foods Market standards prohibit over a hundred preservatives, flavors, colors and other ingredients commonly found in food, including high-fructose corn syrup and hydrogenated fats. No antibiotics ever and no added hormones are allowed in raising animals for meat sold in the Whole Foods Market meat department.  All seafood in the seafood department is either sustainable wild-caught or Responsibly Farmed, which prohibits the use of antibiotics and added growth hormones in feed and minimizes environmental impact.

In addition to new lower prices for all shoppers, Prime members will now save more than ever before at Whole Foods Market with double the number of exclusive weekly Prime Member deals and deeper discounts. Over the next few months, customers can expect more than 300 Prime member deals on some of the season’s most popular items.

Examples of exclusive Prime member deals in April 2019 that will rotate on a weekly basis include:

Organic asparagus: $2.99/lb, save $2

Organic strawberries: $2.99/lb, save $2

Sumo Citrus: $2.49/lb, save $1.50

Air-chilled, no-antibiotics-ever whole chicken: $1.79/lb, save at least 40%

Spiral sliced ham: $3.99/lb, save at least 33%

Animal welfare-rated, bone in pork loin chops: $4.99/lb, save at least $2

Fresh, sustainable wild-caught halibut fillet: $16.99/lb, save at least 35%

35% off all Justin’s brand products

$20 off Vega One Organic Shakes (24.3-26.9 oz. sizes only)

40% off all Kite Hill plant-based products

35% off all Epic brand products

Prepared sandwiches and wraps: 20% off

Prime members can also receive an additional 10 percent off hundreds of sale items throughout the store.

These price reductions will build on the hundreds of lower prices that have been introduced to customers since the Amazon and Whole Foods Market merger, ranging from Whole Trade organic bananas and Chobani yogurt to 365 Everyday Value Cage-Free Large Eggs. During this time, customers have saved hundreds of millions of dollars through lower prices and Prime member deals.

“When Whole Foods Market joined the Amazon family, we set out to make healthy and organic food more accessible. Over the last year, we’ve been working together tirelessly to pass on savings to customers,” said Jeff Wilke, CEO of Amazon Worldwide Consumer. “Every time a customer walks into a Whole Foods Market, they expect and trust industry-leading quality standards across aisles. And now they will experience that same Whole Foods Market quality with even more savings across departments.”

Starting Wednesday through the end of April, customers who try Prime can get $10 off their $20 purchase in-store at Whole Foods Market when they try Prime at New members can try Prime free for 30 days, full promotion details are at

Since Whole Foods Market joined Amazon in August 2017, the companies have launched:

Exclusive Prime member savings: Prime members shopping Whole Foods Market stores nationwide receive an additional 10 percent off hundreds of sale items throughout the store, plus up to 20 exclusive deals available weekly.

Ultrafast delivery for Prime members: Two-hour delivery on Whole Foods Market groceries through Prime Now in more than 60 metros, with more to come in 2019. Delivery is free for Prime members who spend more than $35.

Grocery pickup for Prime members: Grocery pickup in as little as 30-minutes at select Whole Foods Market locations.

Alexa shopping: Prime members can use Alexa to add Whole Foods Market groceries to their Prime Now cart and find out about weekly deals.

Amazon Rewards Visa Signature Cardmember savings: Cardmembers with an eligible Prime membership earn 5% Back when shopping at Whole Foods Market using the Amazon Prime Rewards Visa Card. Cardmembers without an eligible Prime membership earn 3% Back on their purchases.

Convenient package pickup: Amazon Lockers in Whole Foods Market stores allow customers to have products shipped from to their local store for pick up, or send returns back to Amazon during a trip to their local store.

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Whole Foods Produce
Whole Foods Produce.