These five risk-takers have changed the way the world gathers and retains information from businesses. Learn about the most iconic marketers of all time.
No matter how much the digital marketing landscape continues to change, a few underlying rules will forever remain and be utilized all over the world. The tools and tactics created by some of the industry’s best creative minds have and continue to shape marketing and advertising campaigns. In honor of these trailblazers, we’ve put together a list of the most iconic marketers of all time.
SETH GODIN …
You can’t talk about successful marketing without mentioning Seth Godin. An author, entrepreneur, and teacher, Godin’s knowledge is highly regarded by CEOs around the globe. Many admire him for his entrepreneurial spirit and out-of-the-box thinking—the qualities that have made him one of the most effective marketers of all time. His interests mainly focus on marketing within the digital age and how any company can use its numerous marketing venues to achieve success.
DAVID OGILVY …
Considered the father of advertising, David Ogilvy is one of the most creative minds to ever enter the marketing industry. His success stemmed from the belief that there’s always room for improvement. As one of the first analytical marketers, he promoted the importance of marketing research and just how much it can benefit a company’s advertising strategy. His legacy as a master of brand image and recognition lives on through his company, Ogilvy, which still provides brand strategy, advertising, and public relation services to companies all over the world.
MARY KAY ASH …
Credited as the inventor of network marketing (multi-level marketing), Ash forever changed the way companies advertise to consumers. Her world-famous cosmetics firm used the “know your audience” technique to monopolize on the culture of middle-class American women; her brilliant concept gave housewives a chance to join the business world by acting as independent agents.
GARY VAYNERCHUK …
After taking his father’s $3 million wine business to $60 million in five years, Vaynerchuk is credited as one of the world’s best digital marketers. As CEO of VaynerMedia, Gary regularly shares his knowledge, opinions, and advice on how people can make the most of their social media presence, begin a startup, and embrace the entrepreneur lifestyle.
NEIL PATEL …
If you were to Google any questions about marketing right now, chances are Neil Patel’s website will be at the top of your search results. He started his first website at 16-years old and has since become someone who companies like Amazon and NBC look to for marketing guidance. Although he’s now a big shot within the industry, Patel still enjoys helping small businesses grow and innovate their marketing strategies.
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