Target said Friday September 8, 2017 in its corporate blog that it’s lowering prices on “thousands” of items, “from cereal and paper towels to baby formula, razors, bath tissue and more.”
Target said in the blog post that its aim is to focus on making items cheaper permanently — and doing fewer temporary sales promotions.
The blog post also says Target is doing away with its “Weekly Wow!” and “Bonus Offer” promotions. The company says they want to remove the guesswork to ensure they customers feel confident they’re getting a great, low price every day.
Target says it plans “to offer additional savings on the right products at the right times.”
Ready for a few tips for saving big every day at Target?
Fill your cart with confidence. Go ahead, choose from thousands of items, from milk and eggs to crayons, markers and more … and simply drop them in your cart. We’ve taken a close look at the products that are most important to our guests, making sure they’re priced right daily.
Watch for simple, easy messages. Say goodbye to all those little signs and ads letting you know about the “Weekly Wow!” or “Bonus Offer.” We’ve eliminated more than two-thirds of our price and offer call-outs so you can more easily spot the savings.
Delight in the right sales. Don’t worry—we’re not ditching promotions! We’re just making sure to offer only our best, most compelling sales—when it makes the most sense for our guests.
Here’s to even happier Target runs—and a break for your budget!
— Target Blog, A BULLSEYE VIEW
Target’s announcement comes two weeks after Amazon announced it would make a large swath of products cheaper at Whole Foods — starting on the first day of the official merger of Target Foods and Amazon on Monday August 28, 2017
Target’ stock plunged as much as 10% on Friday, June 16, 2017 when Amazon first said it would buy Whole Foods.
Target’s shares have since recovered, but the retailer’s struggle to compete with the tech giant is far from over.
In May, Target said it’s testing a program that would offer shoppers next-day delivery, something Amazon has offered its customers for years.
Target also suffered weak sales last holiday season and, issued a disappointing outlook for 2017 earlier this year. But its investment in e-commerce appears to be paying off, as it’s seen significant growth in digital sales.
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