Amazon Dropping Prices at Whole Foods Starting Monday 8/28/2017 with Merger Official


Amazon (AMZN) will finalize its planned $13.7 billion acquisition of Whole Foods Market on Monday August 28, 2017 and immediately drop prices at Whole Foods to make the high-end grocery chain’s goods “affordable for everyone,” according to a press release from Amazon and Whole Foods released Thursday.

Shoppers will find lower prices on bananas, avocados, baby kale, lean ground beef, organic salmon, and large brown eggs. Eventually, paid Amazon “Prime” subscribers that shop at Whole Foods will receive discounts and other benefits.

Price changes for both staples and more high-end foods are scheduled to go into effect as soon as Amazon closes the Whole Foods deal on Monday.

The Amazon Prime program, with about 60 million members, will become Whole Foods’s customer-rewards program. Deals at the supermarket chain will be available through Amazon Prime.

Shares of Kroger, the largest supermarket chain in the United States and the new owner of Mariano’s, fell by more than 8% on Thursday, August 24, 2017.

Whole Foods’ 365 grocers, which has already implemented robotics and other efficiencies at stores, and Whole Foods will keep their names. The FTC approved the Amazon-Whole Foods merger Wednesday, August 23, 2017.

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