Comcast Xfiniti Portrays Kid’s Text: “Entering Gates of Hell, Where There’s No WiFi and No Shows—AKA, Grandma’s”


Comcast Xfinity: See what happens when Grandma’s house gets hooked up with XFINITY this holiday.

Comcast Xfinity launched a TV ad mid-November that they report was inspired by genuine tweets from teens on their way to their grandparent’s house for the holidays — off the grid.

Their ad agency explained …

“We discovered a bunch of tweets from grandkids lamenting the technological black hole that is Grandma’s house during the holidays,” said Bryan Rowles, executive creative director at 72andSunny, New York. 72andSunny is a full-service advertising company with offices in Los Angeles, Amsterdam and New York. “We immediately related to that plight. It’s such a universal experience. So we set out to prove that Xfinity could be a catalyst for bringing families together, and can make Grandma’s house the most awesome place to be.”

In the ad, grandparents intercept tweets on their phones that describe grandparents’ homes with no technology. Next thing you know, a Comcast Xfinity van rolls up and converts the on of the grandparent’s home beyond the “gates of hell” into a high-tech home with Wi-Fi, voice remote control, shows, movies and music on demand, and Xfinity X1.

“Our inspiration came from real consumer insights that showed there’s a misconception that seniors aren’t up on the latest technology, so we wanted to create a fun spot that made grandma and grandpa the hero for the holidays,” explains brand Marketing VP Todd Arata of Comcast.

Connected television seems to give a more integrated option. You can have separate guests at a home isolated on their smartphones and tablets, or you can have television integrate the whole digital experience in a home.

Get updates from The Cardinal ALL NEWS FEEDS on Facebook. Just ‘LIKE’ the ‘Arlington Cardinal Page (become a fan of our page). The updates cover all posts and sub-category posts from The Cardinal — You can also limit feeds to specific categories. See all of The Cardinal Facebook fan pages at …

Help fund The Cardinal is an Amazon Associate website, which means that a small percentage of your purchases gets paid to at no extra cost to you. When you use the search boxes above, any Amazon banner ad, or any product associated with an Amazon banner on this website, you help pay expenses related to maintaining and creating new services and ideas for a resourceful website. See more info at