MTV Announces Return to Music on Day of Prince’s Death: Video Killed the Radio Star, Will MTV Kill Reality Star?

Viacom network unveiled new programming plans Thursday, saying it will re-invest in music and news. WSJ’s Lee Hawkins explains the shift, ironically announced on the day Prince died.

Sean Atkins, President of MTV has announced that he aims to put the ‘M’ back in MTV.

MTV’s ratings have slumped with its schedule filled with reality programs.

Launched on August 1, 1981, the original purpose of the channel was to play music videos guided by television personalities known as “video jockeys,” or VJs.




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Buggles – Video killed the radio star 1979 (music video).

Buggles – Video killed the radio star 1979 (better audio quality).