Time Spent on Mobile Apps Surpasses Television Viewing

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Sep 11 — Today’s “BWest Byte” is 198, for the average amount of minutes Americans spend on mobile applications. Bloomberg’s Emily Chang speaks on “Bloomberg West.” (Source: Bloomberg)

The average time spent on mobile apps has increased to 198 minutes per day. That average does not include the time spent in a mobile browser, such as Chrome or Safari. Technically, those browsers are app, too. If they were included, the average minutes people spend in apps is calculated at 220 minutes per day — that’s 3 hours and 20 minutes.

Television viewing has not increased. Apple CEO last week in a new product introduction of an upgraded Apple TV and tvOS proclaimed the future in viewing television content will be in apps.



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