How Apple’s ad-blocking tech will impact ad publishers and its biggest competitor: Google.
There are several ways that advertisers can counteract the effects of ad blockers. Ad servers can hide the source of an ad, circumventing blacklists. The way most ad blockers work is through a blacklist system. Advertisements are typically embedded into a publisher’s webpage.
Ad blockers usually run as browser extensions, and restrict the browser from loading ad content from sites that are identified on a blacklist — that is, coming from servers that are known to supply advertisements. Advertisers and their ads usually pay publishers for every thousand impressions. Publisher gets paid when an ad is clicked, or a lesser amount if the ad is merely displayed.
If an ad is never seen, it never gets viewed or clicked. Then the publisher doesn’t see any ad revenue.
Blocking will be available on mobile Safari and Safari on OSX.
Some tech analysts believe Apple may see a backlash from big players on Madison Avenue and the small players, such as bloggers.
The bigger news is that when Apple rolls out Apple iOS9, it is expected to roll out a new Apple TV set top box, and new iPhones — an Apple iPhone 6s and an Apple iPhone 6s Plus. Faster processors, 12 megapixel cameras, and force touch capable displays are expected with the new iPhones.
New Apple TV and next-generation iPhone 6s to debut at September 9th event.
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