Bold New Microsoft Store Opens Near Apple Store at Woodfield Mall

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Inside the new Microsoft Store at grand opening on June 2, 2013 at Woodfield Mall.

A new Microsoft Store opened in Woodfield at the lower level just south of the Grand Court. The new store is just below the Apple Store. The Microsoft Store has a look similar to an Apple Store, but with large video displays along the length of each side of the store. The stores have a bolder look than the Apple Store.

The Microsoft Store is a recently developed chain of retail stores, that includes an online shopping site, owned and operated by Microsoft. The Microsoft Store sells computers, computer software and consumer electronics. The stores aim to “improve the PC and Microsoft retail purchase experience for consumers worldwide and help consumers make more informed decisions about their PC and software purchases.”

The Microsoft Store offers Signature PCs and tablets like their best-selling Microsoft Surface and from third parties such as HP, Acer, Dell, Lenovo, and Sony without demos or trialware (pre-installed free trials of certain third-party software that expire after a limited time).

Similar to the Apple Genius and Best Buy Geek Squad concepts, the Microsoft Store has The Answers Desk, which is designed to answer questions related to Windows, Office, and other Microsoft products. The Microsoft Store also offer class sessions as well as individual appointments.

The Schaumburg store (#41) opened on June 22, 2013 at Woodfield Mall. The first store in Illinois opened at Oakbrook Center on November 4, 2010. There is also a Microsoft Specialty Store at 520 North Michigan Avenue in Chicago.

Austin Ridge, a 2012 graduate of Schaumburg High School, won a guitar signed by band members of Weezer after posting his photo on Twitter.

Before the show the Microsoft people said that if you tweeted them and said you were at the show you were entered into a raffle. They also had raffle tickets, I posted a picture of the stage before the show started. After the show I was in line to meet them, and one of the Microsoft people recognized me from the tweet and they gave me a signed Fender Squire.

— Austin Ridge

See also …

More photos of the Microsoft Store …

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