Four years after social media made its presence felt in the Republican and Democratic convention’s in 2008, new media has fully burst onto the scene in 2012 and dramatically changed the political landscape.
Twitter activity concurrent with convention speeches:
Michelle Obama 28,000
Mitt Romney 14,0000
Ann Romney 7,000
Adam Sharp, head of government, news and social innovation at Twitter revealed that a new Twitter Index, or Twindex, monitors hundreds of millions of Twitter messages searching for opinions and views about both 2012 presidential candidates.
First lady Michelle Obama excites delegates with a speech about the president’s values at the DNC (entire speech with introduction by Elaine Brye, mother of four servicemen in four branches of U.S. military).
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