Planet Fitness TV Ad: ‘I Lift Things Up And Put Them Down,’ Funny If You’re Not Too Serious About Yourself

Planet Fitness: I lift things up and put them down commercial.

Planet fitness marketing is designed to appeal to people that might be intimidated by hard core bodybuilders, gym rats and fitness fanatics. Their commercial has been playing in the Chicagoland market this week. The commercial apparently offends a lot of people that like to pick things up and put them down — 109 dislikes on June 12, 2012. If this Planet Fitness commercials make you angry, tell us why in the comments below.

We at Planet Fitness are here to provide a unique environment in which anyone — and we mean anyone — can be comfortable. A diverse, Judgement Free Zone® where a lasting, active lifestyle can be built. Our product is a tool, a means to an end; not a brand name or a mold-maker, but a tool that can be used by anyone. In the end, it’s all about you. As we evolve and educate ourselves, we will seek to perfect this safe, energetic environment, where everyone feels accepted and respected. We are not here to kiss your butt, only to kick it if that’s what you need. We need you, because face it, our planet wouldn’t be the same without you. You belong!

— Planet Fitness

More …

Planet Fitness commercial: Hey, Did Somebody Lose a Washboard?

A woman who can probably do more pushups than most men, shows up in the men’s locker room shower.



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Planet Fitness: I lift things up and put them down commercial.