Music Mogul Russell Simmons Launches the NOH8 Shake pronounced (‘No Hate’) at Millions of Milkshakes on Saturday June 12, 2010 during West Hollywood LA Pride Festival 2010.
A vegan NOH8 shake with oreo cookies, vegan ice cream, and chocolate — specially designed to remind people to be tolerant.
Russell Wendell Simmons (born October 4, 1957) is an American entrepreneur, the co-founder, with Rick Rubin, of the pioneering hip-hop label Def Jam, and creator of the clothing fashion lines Phat Farm, Argyleculture, and American Classics.
View World in a larger map
Millions of Milkshakes West Hollywood at 8910 Santa Monica Boulevard where Russell Simmons unveiled the NOH8 milkshake at the Millions of Milkshakes West Hollywood location.
Russell Simmons is the younger brother of Daniel Simmons, Jr., and he is the older brother of Rev. Joseph Simmons, better known as “Run” of Run-DMC, and son of Daniel Simmons, Sr, a public school administrator and Evelyn Simmons, a New York City park administrator. His brother Daniel Simmons, Jr., is an accomplished abstract artist.
Russell Simmons has been vegan since 1998, and advocates the adoption of practicing Ahimsa and veganism citing animal rights along with the environmental and health benefits.
Since May 2005 he has been a contributing blogger at The Huffington Post.
In January 2009 he was named Editor-In-Chief of GlobalGrind.com: The World According To Hip-Hop.
Russell Simmons is the fourth richest figure in hip-hop, having a net-worth estimate of $340 million, behind Jay-Z with $547 million, 50 Cent with $440 million and Sean Combs with $358 million.
Simmons attended City College of New York, but left his studies to begin promoting local rap music acts, including Kurtis Blow, John Chavous and Run-DMC (whom he would later sign to his record label), and producing records. In 1982 Russell met electronic music pioneer Bruce Haack and collaborated on the recording of a track called ‘Party Machine’. Although the single was never released, it is now considered the ‘blueprint’ of electro/rap music and one of Russell’s first recordings before his hip-hop career was launched. In 1984, he met Rick Rubin and they founded Def Jam Records, signing the Beastie Boys, LL Cool J, Public Enemy among other acts.
Millions of Milkshakes is a family place, where every teenager wants to be seen. At Millions of Milkshakes, customers design their own milkshake from a choice of over 50 toppings, including a range of candies, chocolates, cereals, fruits and protein boosts, as well as ice cream, non-fat yogurt and vegan ice cream. In less than 12 months Millions of Milkshakes has become a celebrity hotspot with a long wait-list of actors, musicians, and athletes requesting to make their own signature shakes.