ETRADE: Dad? No Mike, That’s the Pilot He’s Making an Announcement


See the E*TRADE Baby and his buddy Mike (a terrible dancer) enjoy a first-class red-eye flight home from a bachelor party, while the E*TRADE machine works its techno-magic. Upgrade to first-class investing technology. At E*TRADE. Visit

E*TRADE Financial Corporation (NASDAQ: ETFC) is a financial services company based in New York City, United States. It is a holding company, the major business of which is an online discount stock brokerage service for self-directed investors. Investors can buy and sell securities such as stocks, bonds, options, mutual funds, and exchange-traded funds via electronic trading platforms or by phone via E*TRADE Mobile Pro. The company also offers banking and lending products such as checking and savings accounts, money market accounts, certificates of deposit, and credit cards. E*TRADE is regulated and licensed by FINRA.

E*TRADE premiered its “Talking Baby” commercials during Super Bowl® XLII, featuring a baby in front of a Web cam discussing investing and finance in an adult voice. The baby returned the next year for Super Bowl® XLIII, along with a few friends. E*TRADE Talking Baby has since become a part of pop culture with mentions on late night and early morning talk shows, a Facebook fan page, updates on Twitter and videos on YouTube, including many spoofs of the original commercials. | | facebook is an Amazon Associate website, which means that a small percentage of your purchases gets paid to at no extra cost to you. When you use the search boxes above, any Amazon banner ad, or any product associated with an Amazon banner on this website, you help pay expenses related to maintaining and creating new services and ideas for a resourceful website. See more info at