Perhaps the Best Insight into a Rumored Apple Tablet Device

Apple, Inc. is rumored to introduce a tablet device, sometimes described as a 10-inch iPhone, that will have dedicated functions that will change the magazine industry — from paper to electronic. Hopefully, if a tablet is to exist, it will do everything a netbook can do and support the tablet-friendly design as described by Popular Science publisher Bonnier and the design group Berg. Conde Nast and Time have also shown they are experimenting with the concept. The video below, narrated by Jack Schulze of Berg, shows stunning presentation of using a tablet device.

Mag+ from Bonnier on Vimeo.

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This conceptual video is a corporate collaborative research project
initiated by Bonnier R&D into the experience of reading magazines on
handheld digital devices. It illustrates one possible vision for
digital magazines in the near future, presented by our design partners
at BERG.

The concept aims to capture the essence of magazine reading, which
people have been enjoying for decades: an engaging and unique reading
experience in which high-quality writing and stunning imagery build up
immersive stories.

The concept uses the power of digital media to create a rich and
meaningful experience, while maintaining the relaxed and curated
features of printed magazines. It has been designed for a world in
which interactivity, abundant information and unlimited options could
be perceived as intrusive and overwhelming.

The purpose of publishing this concept video is first and foremost to
spark a discussion around the digital reading experience in general,
and digital reading platforms in particular. Thus, we would be more
than happy to hear what you have to say regarding the concept and
ideas expressed in the video: the magazine reading experience, digital
browsing, text versus images, as well as hear about your own digital
reading experiences and thoughts. We are all ears.

Follow the discussion in the Bonnier R&D Beta Lab:

For additional information, please contact Sara Öhrvall at sara [dot] ohrvall [at] bonnier [dot] se (+46 (0) 8 736 4009) or Pontus Schultz at pontus [dot] schultz [at] bonnier [dot] se

Photos and screenshots are available on Flickr at:

or downloadable in a zip-file here (23MB):

All videos and photos from the Mag+ project are licenced under a Creative Commons Attribution-Noncommercial-Share Alike licence. This means you may use all the material, as long as you follow certain conditions.

Read more about the licence here:

SOURCE: electronista PopSci publisher demos tablet-friendly magazines