E*TRADE Baby Lottery: I want to show you something; it’s my shocked face

The E*TRADE Baby talks to his buddy Frank about his retirement plan and how it doesn’t take luck, you just need a plan.

E*TRADE Financial Corporation (NASDAQ: ETFC) is a financial services company based in New York City, United States. It is a holding company, the major business of which is an online discount stock brokerage service for self-directed investors. Investors can buy and sell securities such as stocks, bonds, options, mutual funds, and exchange-traded funds via electronic trading platforms or by phone via E*TRADE Mobile Pro. The company also offers banking and lending products such as checking and savings accounts, money market accounts, certificates of deposit, and credit cards. E*TRADE is regulated and licensed by FINRA.


E*TRADE premiered its “Talking Baby” commercials during Super Bowl® XLII, featuring a baby in front of a Web cam discussing investing and finance in an adult voice. The baby returned the next year for Super Bowl® XLIII, along with a few friends. E*TRADE Talking Baby has since become a part of pop culture with mentions on late night and early morning talk shows, a Facebook fan page, updates on Twitter and videos on YouTube, including many spoofs of the original commercials.

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