Microsoft hopes to tap that experience to deliver “innovative and compelling” mobile experiences with the acquisition of Danger, the maker of T-Mobile Sidekick and HipHop devices and platform/network.
“Sidekick has had tremendous appeal to a number of demographics. It was appealing to the Hollywood crowd. It was appealing to the music crowd and, of course, all those people who aspired to be like those icons. It was the Paris Hilton cell phone of choice,” Gartenberg said. “Microsoft needs to be careful not to mess with a good thing by trying to roll this under the Windows Mobile umbrella.”
— Michael Gartenberg, Analyst at JupiterResearch.