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FAQ

ADS | ADVANTAGES | AUDIENCE | FAQ | POLICIES | SOCIAL MEDIA

How many people view The Cardinal?
Arlingtoncardinal.com currently has a minimum of about 2,000 viewers or readers per day, but often serves 3,000 to 3,500 viewers or readers per day. Those viewers (readers) view an average of about 1.5 pages per day (i.e, when there are 2,000 viewers or readers in a day there are about 3,000 pages views — actions by those viewers or readers). Our record number of viewers (individual readers) is 19,335 individual viewers in one day with 28,061 pages served to viewers in a single day.

Do I have to pay more if The Cardinal is experiencing a busier news day?
No. You pay according to the specified share price with your agreement. The share price does not change, unless there is a price change arranged in a new future agreement (which would only occur if there is a future price increase across the board).

The page looks busy; will my ad be seen?
There is a lot of content on the page so that readers can quickly overview the news and weather. However, there is a long history of readers clicking ads on Arlingtoncardinal.com. The ads are placed in optimal locations, but are not intrusive to the overall reader experience. The only weakness of an ad is ad blindness or boring ads. If your ad has the same visual effect for several months, it may eventually be ignored. It is important to be creative, or have a good offer in the ad. If you will be on board for a long period, it is a good idea to change ads with special offers or seasonal changes, etc. We are very happy to work with you to keep your ads successful.

If you already have good brand recognition, it is still good that your ad and name is seen on the page — even if it is not relevant to the article content. For example, if you are a restaurant with an ad that shows delicious food, your ad might display in an article that has nothing to do with food or eating out. The ad offers a suggestion or gets your name out there, but it doesn’t intrude on the reader.

The four standard option ads are “above the fold” which means they are visible without having to scroll down to see the add on most computers and mobile devices. There is a non-standard ad that immediately follows article content. This is a custom ad that is not defined here, so please ask us personally one-to-one if you are interested.

Can my business be exclusive?
The only way to be exclusive is to buy all the shares of all the ad spaces during your ad campaign (when available), or buy the remaining shares when none of your competitors have existing ads.

Can I use my own ads?
Yes. The only limitation is that the ads have to be family friendly. No direct promotion of alcohol consumption or tobacco consumption, for example. We can advertise for a pizza restaurant that serves alcohol, but we can’t advertise a liquor store.

If the ad is family-friendly it must also link to your family-friendly site. See POLICIES for details on family safe ads.

If I have different ads, can I track how the ads are performing, and determine which ad is performing the best?

Yes, you can find out how different size ads are performing. You can also determine how different phrases in ads are performing.

   Arlingtoncardinal.com/traffic | Traffic on Twitter

CHICAGOLAND RADAR


Weather radar map is provided by DarkSky.net
Arl Hts Weather | NEXRAD | FULL SCREEN RADAR

RSS Cardinal Weather Center

  • Current Conditions : 70.7F, Clear - 6:05 AM CDT Aug. 21
    Temperature: 70.7°F | Humidity: 99% | Pressure: 30.05in (Rising) | Conditions: Clear | Wind Direction: WSW | Wind Speed: 0.0mph
  • Tonight as of Aug. 21 3:05 AM CDT
    Tonight - Mostly cloudy. Chance of showers and thunderstorms in the evening, then showers and thunderstorms likely after midnight. Lows in the lower 70s. Southwest winds 10 to 15 mph. Chance of precipitation 70 percent.
  • Today as of Aug. 21 3:05 AM CDT
    Today - Mostly cloudy with a 30 percent chance of showers and thunderstorms from late morning through mid afternoon. Some thinning of the clouds in the afternoon. Highs in the mid 80s. South winds 5 to 10 mph.
  • Tuesday as of Aug. 21 3:05 AM CDT
    Tuesday - Cloudy with showers likely and a chance of thunderstorms in the morning, then partly cloudy with chance of showers in the afternoon. Highs around 80 inland...but only in the mid 70s near the lake. Northwest winds 10 to 15 mph. Chance of precipitation 60 percent.

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