SECURITY VIDEO: Thief Fails to Steal Apple iPad at Pie Hole Pizza Joint on N. Broadway, Chicago

Despite his best efforts, a would-be thief failed to steal an iPad from the Pie Hole Pizza Joint in Chicago Saturday after he broke through a window. The tablet was secured to the counter by a cable.

Surveillance video shows a man smashing a window with an unknown device and entering the Pie Hole Pizza Joint, 3477 N. Broadway, Saturday morning, October 27, 2013..

On the Pie Hole Pizza Facebook page, there is a report that the Apple iPad is still functioning and that the security tether device was made by Kensington. The Apple iPad is owned by loyalty app company “belly” (bellycard.com).

Pie Hole Pizza Joint Facebook page shares information about the security device by Kensington that prevented a thief from taking an Apple iPad on display on the front counter at the store front.

Belly is a digital loyalty platform launched in August 2011. Belly provides an Apple iPad to its partner businesses and allows partners’ customers the ability to earn points that are redeemable for rewards at the partners’ stores. Customers or “Belly Members” download the Belly mobile application or use the universal BellyCard to earn points for rewards at any partner business subscribed to the Belly network. As of July 2013, Belly had more than two million members and was installed in over 6,000 businesses across America in major markets including Chicago, New York City, Austin, Washington, D.C., Atlanta, San Francisco and Miami. There’s one at Capannari Ice Cream in Mount Prospect.


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