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Ads

ADS | ADVANTAGES | AUDIENCE | FAQ | POLICIES | SOCIAL MEDIA | [AD ORDER FORM] [PAYMENT]

Arlingtoncardinal.com Advertising Solutions
The Cardinal — Arlingtoncardinal.com offers ads for local businesses, professionals, politicians, and organizations. Four standard ad options are available. Three ad options are available on the FRONT PAGE, and all four ad options are available on an inside ARTICLE PAGE. An important distinction exists between the FRONT PAGE and an ARTICLE PAGE. [AD ORDER FORM] [PAYMENT]

[1] Daily viewers (return visitors) often go directly to the FRONT PAGE to browse the latest news from The Cardinal. These loyal viewers return daily and sometimes two or three times per day.

[2] Referred viewers are referred from search engines, such as Google, Bing and Yahoo! and often land on an inside ARTICLE PAGE, but sometimes land on the FRONT PAGE. Referred viewers also often land on an inside article via Facebook referrals from their friends or Facebook referrals from official Cardinal news feeds on Facebook. Referred viewers also often arrive from Twitter via a shared tweet or re-tweet or from Twitter feeds from our official Twitter accounts. Last but not least, many referred viewers arrive on an inside ARTICLE PAGE from a traditional e-mail.

The Cardinal’s Page Views ranged from 170,000 per month to 335,000 per month (6,000 to 10,000 per day) during the period from July 2013 to June 2014.

Any ad can be linked to the front page of a website, a company’s Facebook page, or to a special offer or coupon page.

If you have any questions or would like to place an ad, please call 847-398-0123
or send a Facebook message to one of our official pages at …

Facebook.com/Arlingtoncardinal OR Facebook.com/CardinalEmergencies

Ad fees (advance payment required) are calculated by the number of “shares” you order for an ad space. If you order one share, your minimum cost is the cost for a single share. For example, if you order a single SIDEBAR BOX share, you pay $30 per month (no minimum monthly requirement, but minimum is one month). If you want more exposure, you simply order more shares (if and when they are available). For example if you want maximum exposure, you would reserve an order for all shares (50 x $30 per share = $1500). If another advertiser or advertisers already occupies or occupy share(s), then you can request the maximum amount available (For example, if 35 shares are available, you can order 35 shares at $30 per share, which equals $1050 for the month).

The minimum order is one month. If you are ordering for a short-day month with 28, 29, or 30 days, The Cardinal will allow 31 days, if space is available.

If you have an upcoming event that is less than one month away, call 847-398-0123 for a special quote. You will still be required to pay the monthly minimum, but if there is space available and depending on conditions, you might be able to acquire more shares for your shortened period, For example, two shares for the price of one.

AD CATEGORIES (see matching diagram, bottom of page)
The “HEADLINE BAR” (Option 1) is a 468×60 pixel ad that is positioned just to the right of The Cardinal logo. The ad has high visibility at the top of the page. Use bold colors, bold photos, and bold text, or select a higher number of shares with a more subtle exposure. The choice is yours.

HEADLINE BAR Ads start as low as $25 per month for a single share. One share randomly appears on a page load with a 1/50 chance of displaying. Check below to see the number of impressions for the varying amount of pageviews (busier news days cause more pageviews).

3,000 pageviews = 60 impressions
6,000 pageviews = 120 impressions
8,000 pageviews = 180 impressions
10,000 pageviews = 200 impressions
50,000 pageviews = 1000 impressions

The MINIBAR (Option 2) is a 300×70 pixel ad — a smaller ad in a high visibility position at the top of the first square ad in the right sidebar. At $15 per share, it is located in a high visibility position, but has limited graphic image capability because of its size. It is most suitable for a colorful bold text presentation showing a business title and/or phone number. [AD ORDER FORM]

One share randomly appears on a page load with a 1/50 chance of displaying. Check below to see the number of impressions for varying amount of pageviews (busier news days cause more pageviews).

3,000 pageviews = 60 impressions
6,000 pageviews = 120 impressions
8,000 pageviews = 180 impressions
10,000 pageviews = 200 impressions
50,000 pageviews = 1000 impressions

The “SIDEBAR BOX” ad (Option 3) is a 300×250 pixel ad that stands out on desktop computers, notebook computers, Apple iPads and tablets, and smart phones. The ad can refer directly to a page on your website, Facebook page, or Twitter account, etc. Or your ad can refer to the ArlingtonCard.com website where your customers can see coupon details. [AD ORDER FORM]

SIDEBAR BOX Ads start as low as $30 per month for a single share. One share randomly appears on a page load with a 1/50 chance of displaying. Check below to see the number of impressions for varying amount of pageviews (busier news days cause more pageviews). [AD ORDER FORM]

3,000 pageviews = 60 impressions
6,000 pageviews = 120 impressions
8,000 pageviews = 180 impressions
10,000 pageviews = 200 impressions
50,000 pageviews = 1000 impressions

The ARTICLE HEADLINE BAR (Option 4) is a 468×70 pixel ad that appear directly above the content of an INSIDE ARTICLE. At $20 per share, it does not appear on the FRONT PAGE, but it appears when a reader is viewing an article (after they click on the headline on the front page to navigate to the article, or land on the article from a Search Engine). CLICK HERE to see the ad configuration with Option 4. [AD ORDER FORM]

One share randomly appears on a page load with a 1/50 chance of displaying. Check below to see the number of impressions for varying amount of pageviews (busier news days cause more pageviews).

3,000 pageviews = 60 impressions
6,000 pageviews = 120 impressions
8,000 pageviews = 180 impressions
10,000 pageviews = 200 impressions
50,000 pageviews = 1000 impressions

If the total number of shares available are changed, your ratio value for your ad space share remains the same (your shares split).

CardinalTabloidAdSpace595b

THE DEALS PAGE STICKER (Option 5)
Arlingtoncardinal.com/deals
Deals stickers are 186×68 pixel ads that all show on the same page — Arlingtoncardinal.com/deals. The deals page is promoted on Facebook and on ads on Arlingtoncardinal.com, StreetsofArlingtonHeights.com, and Taste-of-Arlington. Stickers are only $10 per month. You can use a sticker to publish a coupon or simply show an ad for your business — or announce an upcoming event, or promote your Facebook page or Twitter account. [AD ORDER FORM]

You can also send a personal message, such as Happy Birthday, Happy Anniversary or Congratulations.

The sticker grid is five columns across and up to 30 rows. Yes, you can have more than one coupon on the deals page. Group them together horizontally or vertically (if space is available) or scatter them about the page.

You can order a sticker for each month, and you can reserve a sticker position for the whole year or more. The minimum pricing is the monthly fee (no pro-rating). For example, if you only want a sticker to display for two days, the fee is still $10. Or if you decide you want to order a sticker on the 15th and start displaying on the 15th, your ad will display until the end of the month — not for 30 days.

Each sticker has a grid position and an expiration date. You can order any sticker grid position after its expiration date. The expiration date can be discovered by hovering your cursor from your desktop computer or laptop computer over the sticker. A pop-up displays the sticker grid position and the expiration date.

For example, if you want the second sticker in the first row, the grid address is “1, 2” and if the current sticker shows an upcoming expiration date, you can order that position. Keep in mind that the expiration dates are not updated in real time, so it is possible that another advertiser could order ahead of your request.

Orders can be taken by form [AD ORDER FORM].

The Arlingtoncardinal.com/deals page with “stickers” will be available in October 2014.

   Arlingtoncardinal.com/traffic | Traffic on Twitter

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    Temperature: 37.4°F | Humidity: 98% | Pressure: 29.68in ( Falling) | Conditions: Light Rain | Wind Direction: NE | Wind Speed: 3.2mph
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    Today - Cloudy. Light rain and areas of drizzle in the morning... then patchy drizzle in the afternoon. Areas of fog in the morning...then patchy fog in the afternoon. Highs in the lower 40s. East winds 5 to 10 mph in the morning becoming southeast in the afternoon. Chance of measurable precipitation 90 percent.
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    Saturday - Mostly cloudy. Areas of fog in the morning. Areas of drizzle in the morning...then a slight chance of light rain in the afternoon. Highs in the mid 50s. Highs in the mid 50s inland...but only in the upper 40s near the lake. South winds 10 to 15 mph. Chance of measurable precipitation 20 […]

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