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Arlington Heights ‘Discover Arlington’ Brand to Stay; $16,500 Consumer Wants Survey Approved

Tue September 11 2012 8:37 pm  http://www.arlingtoncardinal.com/?p=55475
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The “Discover Arlington” brand will remain after the Arlington Heights committee of the whole approved keeping the “Discover Arlington” brand name for the website, banners and other marketing efforts — the local economic and business campaign for Arlington Heights. A $16,500 survey was also approved to study the wants and needs of consumers and residents of Arlington Heights and nearby suburbs. A new tag line, such as “Always more to discover” is being explored. A previous tag line has been “Discover our unique downtown.”

Last year, the 8-year-old “Discover Arlington” campaign came under scrutiny regarding how effective it was in supporting a successful marketing strategy, which includes promoting tourism, maximizing exposure online, providing focus to specific market segments, and driving cross-promotion of the variety of area shopping districts in Arlington Heights.

The Arlington Economic Alliance Commission strives to keep the campaign effective, gain the support of Village of Arlington Heights board members and leaders, and produce specific goals such as promoting common hours of operations — especially downtown. The alliance promotes dining, shopping, and entertainment opportunities in Arlington Heights via of the Discover Arlington campaign.

Discover Arlington has an official website designed by American Eagle, which is the same high-end web designer that produced the official Village of Arlington Heights website in 2008. Arlington Heights went from having a poorly-designed in-house website to having two well-designed websites — the official government website (vah.com) and a marketing promotion website (discoverarlington.com). The Discover Arlington website includes a “Find a Business” Directory and Village of Arlington Heights brochures. Since the inception of the two websites, the alliance has promoted business videos on the municipal access channels on cable television and on YouTube (youtube.com/arlingtonheightstv). An official Facebook page was founded on October 26, 2009 with activity picking up in 2011, especially as the popularity of Facebook grew.

Discover Arlington also uses more traditional forms of advertising, including Metra billboards, Chicago Tribune ads, downtown Kiosk directories, storefront banners, and street banners.

The Arlington Economic Alliance Commission consists of 11 members, appointed by the Village President and the Village Board for three year terms. The current members of the Arlington Economic Alliance are:

Anthony Guido, Chair
Scott Whisler
Kris Stabler
Mike Field
Susan Duchek
Regina Schlamp
Michael O’Connor
Gary Skiba
Amy Philpott

Most or all members are Arlington Heights business owners or leaders.

See also …
Arlington Economic Alliance on the Village of Arlington Heights website



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One Response to “Arlington Heights ‘Discover Arlington’ Brand to Stay; $16,500 Consumer Wants Survey Approved”

  1. Kml30 says:

    Very informative article.

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